11/26/2006

Adsense on how-to site

Nevertheless, that doesn't mean a how-to site must remain a money-loser. Here are some ways to monetise a how-to site:

Tools, Products, and Services
Every How-To Project requires tools. Articles about the tools people need have generated good clicks for me in terms of EPC and CTR. If you want to stimulate AdSense clicks, talk about the tools needed but DON'T talk about the places people can purchase them. Let your AdSense ads do the talking.

If you have a gamer site, what you can do is review graphic cards, monitors, gamer systems, parts for a Mac gamer system (don't forget the niches!), etc.

Talk about the high quality products, then talk about the CHEAP quality products. If you talk about it, they will Clickety Click-Click-Click!

Where to Buy the Tools, Products, and Services
This one is a little tricky and depends on how far to one side or another you tilt your hat. ;) But it has worked well for me. I have had good success in naming places one could purchase the above mentioned tools and products in different towns around the country. Make sure you spell out the state or province name so you show up in those local searches.

Make use of sidebars
This has about 60% to do with SEO and 40% with AdSense. I've had good experience using sidebars to introduce longtail keyword parts into an article page.

For instance, if you have an article about Cheap Flights to Cancun that is discussing ways to hunt down those flights, tips and tricks, you can also place a sidebar listing Major Cities that people would be flying out from to reach Cancun (plus give an excuse for more pages related to those cities or any number of other solutions).

Then you'll get queries from people looking for Cheap Flights to Cancun from [insert major city here] and when they get there the only spot telling them WHERE to get Cheap Flights to Cancun from [insert major city here] is in your AdSense ads. Clickety Click-Click-Click!

by webmasterworld.com

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